What Is Media Strategy And Planning?

What is the role of media planner?

As a media planner, you’ll identify which media platforms will best advertise your client’s brand or product to its target audience.

You’ll work within advertising agencies or media planning and buying agencies, with the aim of maximising the impact of advertising campaigns through a range of media platforms..

Why is TRP important in media planning?

When it comes to television advertising, TRP can help in planning your media buying. … This enables advertisers to decide on which channels and during which TV shows they want to display their advertisements. It also enables them to verify if their Advertisements being viewed or not.

How do you do digital media planning?

Here’s what they came up with.Start with questions. … ‘This is your audience. … Create real-life personas. … Map your consumer journeys. … Get the right media mix. … Develop an audience-centric plan. … Take calculated risks. … Stick to your strategy.

What is a media planning agency?

Typically media planningis a role that falls to an outside agency, but some companies choose to keep it in-house. Media planning entails finding the most appropriate media platform to advertise the company or client’s brand/product. Media planners determine when, where and how often a message should be placed.

What is media buying and planning?

Media planning and buying involves strategy, negotiation and placement of ads. Skilled media buyers understand profitable media buying is both science and art. … The very best media buying starts with effective messaging. Media buying and planning is a five-step process that begins with identifying target audiences.

What are the components of media planning?

A media plan sets out a systematic process that synchronizes all contributing elements in order to achieve this specific goal. The media plan is broken down into four stages; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation and follow-up.

Why is media planning important?

Media planning entails sourcing and selecting the optimal media platforms for your marketing campaigns, and at the end of the day the importance of media planning comes down to determining the best combination of media to reach a marketing campaign’s objectives.

What makes a good media plan?

Your goals should be SMART – specific, measurable, achievable, realistic and time-bound. For example, your campaign objective can be to increase credit card sign-ups at your local bank location by 30% within one month.

How do I learn media planning?

Media Planning ProcessConduct market research. The first thing you’ll want to do when developing your media planning process is conduct market research. … State your media planning objective. … Determine which media planning templates you’ll use. … Implement your media plan. … Evaluate your success.

What criteria are used in selecting the media?

Factors Affecting the Selection of Advertising MediaCompany Objectives. The biggest thing you need to consider when selecting your medium is the company’s general and advertising objectives. … The Nature of the Product. … Potential Market. … Credibility and Image of the Medium. … Cost of the Medium. … Classification of the Audience. … Extent of Coverage. … Reputation of the Medium.More items…•

What is media planning process?

Media planning is the making of decisions to deliver a message to the target audience. The process consists of five steps: Market analysis. Establishing the media objective. Setting the strategy.

What is a media objective in media planning?

The objective of media planning is to identify the ideal combination of media outlets for marketing a product, service, or brand. … Your business goal should be to meet them at as many of these points as possible. A lot of these touch points will be online, but others will be offline, like television, radio, or print.

What are the challenges of media planning?

Challenges of Media PlanningInsufficient information. … Staying updated with marketing trends. … Time pressures. … Measuring effectiveness and optimisation. … Integrating results across various channels. … Budget restrictions. … Marketing Problem. … Marketing Objectives.More items…•

How much do media planners make?

The national average salary for a Media Planner is $51,142 in United States. Filter by location to see Media Planner salaries in your area.